About Fisher Price

Make Fisher Price your first choice for Christmas Toys this year.

Fisher Price is a world leader in the supply of childrens toys. Christmas 2007 will be another great year as demand for these popular toys is as strong as ever.

Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create the toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first toys quickly caught on and became the hallmarks of Fisher-Price ever since.

• In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price.

• In 1969, Fisher-Price were acquired by The Quaker Oats Company.

• In 1991, Quaker Oats spun off its Fisher-Price division and the company became an independent, publicly traded company.

• In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth for us in international markets and through product acquisitions.

• After Mattel's acquisition of Tyco Toys in 1997, the Fisher-Price name became the umbrella brand over all Mattel's infant and preschool lines.

Fisher Price UK Christmas Toy Ideas

Remember we check Fisher Price prices at Argos, Asda, HMV, Play.com, Amazon, Toys R Us, Woolworths, WH Smith, Marks & Spencer, Littlewoods, Comet, Currys, Tesco, John Lewis, Sainsburys, Boots, I Want one Of Those, Mail Order Express, Firebox, Find Me A Gift and many more.